With over 10 billion views on TikTok alone, combining Pringles and caviar has inspired the Kellogg’s-owned crisp brand to join forces with The Caviar Co to provide North American consumers with their new limited-edition Crisps and Caviar Collection.
Inspired by the social media buzz, the first-of-its-kind collection has been created to bring the luxury snacking trend to the masses and elevate everyday occasions, Kellogg’s said. It pairs Pringles Original, Sour Cream & Onion and BBQ flavours with The Caviar Co’s Classic White Sturgeon Caviar and Smoked Trout Roe.
Consumers can select from three kit offerings, each with a gold collectable caviar keychain to open tins and two spoons to enjoy their chosen snack at home or on-the-go:
- Pringles x The Caviar Co Smoky Shores ($49) pairs Pringles Sour Cream & Onion crisps with The Caviar Co’s Smoked Trout Roe and crème fraîche
- Pringles x The Caviar Co Salt of The Sea ($110) offers Pringles Original crisps with The Caviar Co’s Classic White Sturgeon Caviar and crème fraîche
- Pringles x The Caviar Co Crisps and Caviar Flight ($140) combines the previous two offerings, with Pringles Original, Sour Cream & Onion and BBQ crisps and The Caviar Co’s Classic White Sturgeon Caviar and Smoked Trout Roe
“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar – and in true Pringles fashion, we’re satisfying the caviar-curious,” said Mauricio Jenkins, US marketing lead for Pringles. “Our partnership with The Caviar Co not only embraces the trending snacking behaviour in an approachable manner, but expertly curates our beloved crisp flavours with this seafood delicacy for a Pringles tasting experience unlike one you’ve ever had before.”
The Caviar Co’s Founder and CEO Petra Higby explained that San Francisco-based company expertly paired its sustainably sourced caviar and roe with Pringles flavours that complement each other in taste, aroma and texture.
“The result is a must-try collection that takes the guesswork out of pairing and serving caviar, is sure to elevate any occasion, and brings your caviar dreams to life,” she said.
“Pringles and caviar are the high-low snack the world didn’t know we needed, but the combination is simply delightful.”
The partnership was brokered by Kellogg’s global food and beverage licensing agency Beanstalk.
