Acclaimed chef Monica Galetti has been named as Scotland’s first ambassador for seafood.
She will lead a campaign called Sea the People which aims to encourage UK buyers, restaurant owners and chefs to put more Scottish seafood on their menus.
“I would love to see UK restaurants and retailers stocking more Scottish fish and shellfish – fished or farmed. At present around 80% is exported. We have a collective responsibility to introduce different species to consumers, in a way that encourages them to look beyond the familiar,” she said.
“For me, Scottish seafood is synonymous with the best quality in the world and we definitely need to be shouting about it.”
Information hub
The campaign information hub by Seafood from Scotland includes professionally filmed clips from Monica’s experiences in Scotland, a video interview on why she got involved with the campaign and specially created seafood recipes for chefs to try out in their own premises.
Seafood from Scotland appointed Monica as an ambassador due to her deep knowledge of and her long-time support for Scottish seafood. She is known for being a passionate advocate of premium, responsibly sourced seafood.
In preparation for her ambassador role, she spent time travelling around Scotland’s coastal communities, meeting the people who devote their lives to their craft and forming professional relationships with fishers and processors, entrepreneurs running harbour cafes, oyster growers, fish smokers and salmon farmers.
