McFish sandwiches served in McDonald’s restaurants in Brazil will carry the Marine Stewardship Council’s (MSC) ecolabel, starting this month.
McDonald’s seafood served in Canada, Europe and the USA is already MSC certified.
The Chain of Custody (CoC) certification achieved by McDonald’s Brazil ensures the hoki in the McFish sandwich can be traced back to a fishery that has been certified against the MSC standard for sustainable fishing. The standard provides assurance that in every step of the chain MSC certified seafood is not mixed with or substituted for non-certified seafood.
"This recognition reinforces our commitment to good environmental and social production practices. We constantly seek to improve practices, in order to maintain the quality of products offered to our customers and to act transparently, operating sustainably in all processes," says Celso Cruz, Director of Supply Chain of Arcos Dorados, the largest operator of McDonald’s restaurants in Latin America.
This announcement comes ahead of the Rio 2016 Olympics which are expected to see millions of visitors to Brazil. In December 2013, the Rio 2016 Organizing Committee for the Olympic and Paralympic Games announced a comprehensive agreement to promote MSC certified seafood at the Games.
There are more than 830 McDonald’s restaurants throughout Brazil, and more than 1.5 million customers visit McDonald’s restaurants per day in the country.
