IFFO RS, the IFFO global standard for responsible supply, has rebranded as MarinTrust.
The new name seeks to convey the importance that the MarinTrust places on trusting marine ingredients from a production facility.
Libby Woodhatch, MarinTrust executive chairwoman, said, "While maintaining a close relationship with our founders at IFFO, we want to protect the credibility of certificate holders. The rebranding campaign underpins our ambition to continue growing and tackling the existing challenges such as multi-species fishery management and impacts of the fishmeal industry on local communities.”
IFFO RS was originally founded by IFFO, the marine ingredients organisation, in 2009. The rebranding campaign acknowledges the certification programme’s journey, undertaken in 2014, to become a separate entity with its own governance structure, articles, purposes and budget.
As a business-to-business independent third-party-audited certification programme, MarinTrust aims to champion best practices within the marine ingredients industry. It allows producers of marine ingredients to demonstrate that their raw materials are responsibly sourced and marine ingredients are responsibly produced.
Since the first fishmeal plant was IFFO RS certified in 2010, the standard has grown significantly, with more than half of the fishmeal and fish oil produced worldwide now IFFO RS certified. Its governing body committee includes representatives from marine ingredients producers, traders, fish feed producers, fish farmers, fish processors, retailers and marine conservation NGOs.
