International tuna supplier, Marbelize, and US-based Frequentz Inc, are joining forces to provide traceability solutions in compliance with the IUU Task Force Action Plan.
Marbelize says it will leverage Frequentz’s robust track and trace technology to build consumer trust and combat the effects of illegal, unreported and unregulated (IUU) fishing. This marks an industry milestone since it’s the first time a third party has provided a fully integrated supply chain visibility solution from source to retailer.
“The industry is adapting to the ever-changing demands of consumers while also remaining true to social responsibility and sustainability objectives,” said Andres Cuka, chief operating officer, Marbelize.
“We strive to remain an innovative leader within our industry, while delivering value added products to consumers. Kindness to our people and the environment is the foundation upon which our company was built, so for us being as transparent as possible is a very important component to our success. Frequentz’s product tracking software provides us with that transparency and will be essential in pushing the seafood industry forward.”
Frequentz’s system is designed so that it’s scalable to any size company. It’s not solely reliant on GS1 standards, but adaptable to all companies regardless of standards deployed, simplifying international traceability and compliance with global regulations like the IUU Task Force Action Plan.
“By adding a traceability system to their operation, Marbelize will once again be a pioneer in the industry. They not only claim that their catch is sustainable, but can prove it to be true,” added Frankie Terzoli, vice president, global sales, Frequentz Inc. “This is a powerful move that demonstrates Marbelize’s unwavering commitment to transparency.”
Marbelize is one of the world’s largest producers of canned tuna and the most modern tuna processing plant in Ecuador. The company provides sustainably fished tuna to over 900 brands from around the world.
