Scottish salmon producer Loch Duart has launched the first in a series of films focused on the company’s founding values.
In the first film, ‘Born and Raised’, viewers get a glimpse of the farm teams who live and work in the communities of the Outer Hebrides where the company’s salmon is raised.
The company chose the film’s title as a reference to both the people who have lived and worked in the Hebrides for generations and to Loch Duart’s unique lineage of salmon which can be traced back to the wild salmon which have been swimming in Scottish waters for millennia.
The film follows assistant site manager at Loch Duart, Ruairidh Macleod, who explains just how intrinsically linked Loch Duart salmon is to the local community and to the environment in which he lives and works.
“I am born and raised here in the Outer Hebrides,” says Ruairidh Macleod in the film. “Loch Duart has given me the opportunity to live and work in the place that I love. We have a deep connection to our community and our islands wherever we go in the world.
“We say here, ‘there’s the easy way, then there’s the Loch Duart way,’ doing the right things for the right reasons. It’s how we’ve always worked and it’s how we always will.”
The company is using the films to highlight its commitment to welfare and environmental standards and to the local communities across the Outer Hebrides and Sutherland where it farms. It was the first salmon farm in the UK certified by the RSPCA Assurance scheme and is the only farm to have weekly, independent monitoring and auditing of its sites by West Sutherland Fisheries Trust.
