The Global Seafood Alliance has unveiled a new campaign in the US championing sustainably produced seafood.
Launched ahead of the National Seafood Month in October, the ‘Choose Seafood with Standards – Shape Your Future, Shape the Future’ campaign will raise awareness of the Best Aquaculture Practices certification programme to promote responsibly produced and sourced seafood.
“We learned from research conducted by Changing Tastes that consumers who know the BAP label have a high level of trust in what it stands for,” said Elise Avallon, GSA’s manager of certification marketing.
“And the results of our first consumer campaign last year showed that by working with our retail and foodservice partners, we can amplify the positive messages about seafood from BAP-certified producers in a significant way.”
GSA is inviting retailers, foodservice operators and direct marketers to join in the campaign.
Interested partners can sign up and download a promotion toolkit with print and digital assets to make it easy to share in-store and through their social media and websites.
Concluding a year of consumer education activities under the banner ‘Sustained by Seafood’, the campaign will also feature new recipes and updates to the new BAP consumer website.
