The ‘Follow the Fish’ campaign is urging law makers to make full sustainability labelling mandatory on all seafood sold in the EU

A new campaign has launched urging the European Union to make full transparency mandatory for all seafood sold in the EU, including processed and imported products.

The Follow the Fish movement, started by conservation group Oceana, brings together key players including chefs, businesses, wholesalers, think tanks and NGOs to call for mandatory sustainability information on all seafood products.