Fish and chips day nets Norwegian support

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Britain’s National Fish and Chips Day, this year occurring on Friday 2 June, has secured sponsorship from the Seafood from Norway campaign, with the Norwegian Seafood Council (NSC) initiative providing free resources and content for fish and chip shops to use to help tell the story of the produce behind the dish.

Fish and chips

Seafood from Norway is one of the sponsors of the UK’s National Fish and Chips Day 2023

Digital tools hosted on the Fish & Tips Sustainability Resource Hub include:

A National Fish and Chip Day Social Media Toolkit, with tips and advice for communicating with customers about the day, including example posts, relevant hashtags, ideas for building engagement and links through to free imagery and videos to share on social media channels
The National Fish and Chip Day Origin Film, a YouTube movie celebrating the nostalgia around the dish of fish and chips and highlighting the importance of choosing sustainable cod and haddock to ensure that the dish stays on menus in the future
“Know Where your Fish is From” A3 posters for download and print, or for display on digital screens. These are intended to encourage customers to consider where their fish is from, with a QR code linking to a film which explains the sustainable credentials of Norwegian cod and haddock

Seafood from Norway is also supporting the National Fish and Chip Day Roadshow in London, outside Trinity House, supplying seafood caught from Norway’s waters.

“This week marks the annual celebration of the nation’s favourite dish. As a proud supplier of responsibly sourced cod and haddock to the UK, Norway joins the UK in celebrating one of the most iconic dishes ever to be created,” said Victoria Braathen, UK Director for the NSC.

“The popularity of fish and chips continues to represent the love so many have for the dish. To ensure its future for years to come consumers should be encouraged to understand why choosing responsibly sourced seafood is so important. We hope these resources will help fish and chip shops do this in a creative and interesting way, positioning seafood as a wholesome protein choice which is good for people and the planet.”

Later in June, as a continuation of the celebrations, NSC will also host a study trip to Norway for the winners of this year’s National Fish & Chip Awards. The trip will give the operators involved the opportunity to witness Norway’s responsible fishing practices for themselves.