The Marine Stewardship Council (MSC) is celebrating the launch of the 20,000th MSC labelled product, a paella for German discount supermarket, Netto.
The ready-made frozen meal contains pollock from Alaska and Russia, blue shell mussels from Denmark, shrimps from Suriname and is available in Netto stores across Germany under the Las Cuarenta label.
The paella’s seafood mix comes from a diverse range of fisheries, from a developing world fishery in South America, to some of the world’s largest fisheries in North America and Europe.
Nicolas Guichoux, MSC’s global commercial director, said: “The 20,000th MSC labelled product, Las Cuarenta Paella, illustrates the growing trend in new seafood products. Over the last decade, we’ve seen new and novel ways MSC certified seafood is being used.”
“Las Cuarenta paella is a fine example of how retailers and manufacturers are exploring new trends to attract more sustainable seafood lovers,” he added.
MSC labelled products cover more than 100 different species from over 280 certified fisheries providing sustainable, traceable fish for consumers in 100 countries.
“Nine years ago only 1,000 labelled products were on the market globally. So we celebrate this new important milestone, and honour all fisheries and retail partners whose commitment to sustainability has contributed to the growth of the MSC program around the world and played a part in securing a healthy future for our oceans,” said Mr Guichoux.
The blue MSC label assures consumers that the fish they are buying comes from a sustainable and well-managed fishery that has been independently certified, ensuring that the fish populations and the ecosystems upon which they depend remain healthy and productive.
Any organisation selling or handling MSC certified seafood must ensure that it is correctly labelled and kept separate from other non-certified seafood at all times. This ensures that MSC labelled seafood can be traced back to a sustainable source.
