Scottish seafood looks to the younger demographic

Scottish seafood

Source: The Knowledge Bank

Despite inflationary pressures, there are opportunities for Scottish seafood brands to grow the market even further in the UK, particularly with regards to the younger demographic.

That’s according to research gathered by The Knowledge Bank, which reveals that younger consumers are less likely to be buying seafood products but are also more health-conscious, with a desire to eat high protein and low-calorie foods – something that seafood offers in abundance. 

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