Global market for the species is expected to surpass $7 billion by the end of 2033

The global market for the species is expected to surpass $7 billion by the end of 2033.

Be it baked, grilled or steamed; rainbow trout is proving increasingly popular among millennial “foodies”. Some of this popularity is driven by the fish’s mild, nut-like flavour and tender texture, while other consumers are being drawn by its high nutritional value and its relative affordability compared with other species. Market research conducted by Fact.MR predicts the consumption of rainbow trout will surge at a compound annual growth rate (CAGR) of 5.2% over the coming decade. The study also estimates rainbow trout sales will climb from a current level of US$4.2 billion to $7 billion by the end of 2033.