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MSC seafood finder app hits 500 downloads in first month

17 May 2012

The Marine Stewardship Council’s sustainable seafood finder mobile app has passed 500 downloads, less than a month after its official launch.

The app, which helps shoppers search for certified sustainable seafood on the go, links shoppers to businesses that use the MSC ecolabel on packaging.

Project manager, Andrew Bowman says: "This is a fantastic response that shows there’s a genuine interest from the public in mobile-based, up-to-date information about where they can buy MSC certified sustainable seafood. As well as helping shoppers to make an informed choice about their fish, the app promotes our partners’ commitment to sustainable sourcing and keeps these interested, engaged shoppers informed about the latest developments in the sustainable fisheries that supply the products."