Nominations open for 2025 MSC, ASC awards

There are 15 MSC Award categories this year, with six opening for nominations from 14 July through until 29 August.

ASC Award Categories include UK Retailer of the Year, UK Retail Supplier of the Year and Brand of the Year. This year, ASC is also introducing the ASC UK Newcomer of the Year Award which will be awarded to an ASC partner that has newly demonstrated a strong commitment to the ASC programme, contributing to a more sustainable future of seafood farming.

The winners will be announced at a gala event in Scotland in October.

In addition, both MSC and ASC will be presenting a Product of the Year – Consumer Choice award. These awards give the public the opportunity to celebrate their favourite responsibly sourced seafood products, highlighting the role seafood lovers play in driving demand for responsible choices. 

The public can vote for their favourite MSC product from 15 that have been shortlisted. The ASC Product of the Year vote has also opened.

Winners at the last year’s awards included Sainsbury’s, named MSC UK Supermarket of the Year and ASC UK Retailer of the Year, Birds Eye and Iceland for their innovative fish finger marketing campaign, Fish said Fred as ASC Brand of the Year while Jersey lobster fisherman Ian Syvret was named Fishing Hero of the Year.

“The MSC UK awards continue to reward the outstanding effort, expertise and ingenuity demonstrated across the whole seafood supply chain. With consumers demanding more sustainable seafood than ever, we’re delighted and proud to be able to reward those individuals and organisations playing their part in delivering the mission of our programme, and safeguarding seafood supplies for future generations. These awards are such a special moment in the calendar to champion them,” MSC UK & Ireland Programme Director George Clark said.

ASC General Manager for the UK and Benelux Maud van den Haspel said the awards celebrate the dedication it takes to commit fully to responsible seafood, every single day.”

“As ASC continues to grow in the UK, we hope this level of commitment becomes the standard – encouraging more local farmers, processors, and retailers to choose change and help transform the farmed seafood sector for the better.”