CJ Jackson: Inspiring the next generation to rediscover British seafood

When CJ Jackson invited a group of nine-year-olds to Billingsgate Market to learn about fish, she expected curiosity. What she didn’t expect was blank stares. “I asked them what fish they eat, and they could only name cod, haddock, salmon, canned tuna – and, with a bit of prompting, prawns,” she recalled. “Ten years ago, children were far more knowledgeable. Now, many have never even seen a whole fish.”