Making traceability pay

World Fishing has long suggested that fishermen and processors who could identify, in detail, from where their product had originated would do better in the market with retailers and consumers. In other words, traceability was not a burden but a potential marketing tool for adding value.

World Fishing has long suggested that fishermen and processors who could identify, in detail, from where their product had originated would do better in the market with retailers and consumers. In other words, traceability was not a burden but a potential marketing tool for adding value.