Young’s Seafood is encouraging more families to try swimming at their local pools and is offering a free swim with promotional packs of Young’s Omega 3 Fish Fingers.

The company is working in partnership with the Alaska Seafood Marketing Institute, and pools across the UK and Republic of Ireland are taking part. Through this promotion, Young’s will be giving around four million families the chance to enjoy a free swim.
The fish fingers included, which include a code on pack, are:
- Young’s 10 Omega 3 Fish Fingers 250g – stocked in Asda RSP £1.00
- Young’s 24 Omega 3 Fish Fingers 600g – stocked in Tesco and Morrison’s RSP £2.00 in both retailers
Yvonne Adam, marketing director at Young’s Seafood Limited, said, “Our Omega 3 Fish Fingers, made in Britain with Alaska pollock, provide a natural source of Omega 3 fatty-acids, heart friendly nutrients that help to keep us fit and healthy. We believe that a fish loving nation is a happier, healthier nation now and for generations to come. That’s why we hope that people all over the country get active and enjoy a ‘Swim with Young’s’.”
Young’s Omega 3 Fish Fingers are made with Alaska pollock. The Alaska pollock fishery is one of the most sustainable in the world and is approved by independent environmental organisations including the Marine Stewardship Council. The nutrient rich water and lots of natural light makes the area perfect for pollock.