ANALYSIS

New packaging for push into Europe

One of the Scottish Shellfish Marketing Group members, Cameron Maclean of Mull, with a rope of cultivated mussels

As part of an overall effort to increase its European sales, the Scottish Shellfish Marketing Group (SSMG) has been developing bilingual ‘Scottish’ themed packs. It has even gone so far to produce a pack specifically for a meeting with one of the large Belgian supermarket chains for which it has produced a cooked in-shell mussel […]

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