FisHmark is a new software for fisheries companies, created by Matis ohf. and a group of software and fisheries companies.
The research organisation says that the software proposes the most profitable plan for catching and processing seafood and it is thought of as an important tool for internal management in seafood companies.
A prototype is already in place and a commercial version will be ready in 2009. A Master thesis at the University of Iceland studied the feasibility of using FisHmark in the Icelandic fishing industry and revealed that profitability may be increased by up to 10%.
With FisHmark the user can:
• Analyse which factors affect the value of seafood and the profitability of catching and processing
• Propose the most profitable way of catching and how to market and process the catch
• Enable fish merchants to send information regarding products, for example, their origin
• Connect data from electronic log-books and data systems in processing and marketing
• Increase profitability of the value chain
