New packaging for push into Europe

2011-05-05T15:56:00

One of the Scottish Shellfish Marketing Group members, Cameron Maclean of Mull, with a rope of cultivated mussels

As part of an overall effort to increase its European sales, the Scottish Shellfish Marketing Group (SSMG) has been developing bilingual ‘Scottish’ themed packs. It has even gone so far to produce a pack specifically for a meeting with one of the large Belgian supermarket chains for which it has ...

This is premium content

Already a member? SIGN IN now

wf_web_image

Sign up for FREE to continue reading!

Want to read more before deciding on a subscription? It only takes a minute to sign up for a free account and you’ll get to enjoy:

  • Weekly newsletters providing valuable news and information on the commercial fishing and aquaculture sector
  • Full access to our news archive
  • Live and archived webinars, podcasts and videos
  • Articles on innovations and current trends in the commercial fishing industry
  • Our extensive archive of data, research and intelligence

Get more free content sign up today

Ready to subscribe? Choose from one of our subscription packages for unlimited access!