The second week of September has been dubbed ‘Think Fish Week’ by the Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC) and World Wide Fund for Nature-Netherlands (WWF-NL).
Dutch retailers will actively promote the wide range of MSC and ASC labelled products available to shoppers through in-store nationwide advertising. The campaign is hoped to encourage consumers to make an informed choice for sustainably wild-caught and responsibly farmed seafood.
The first ‘Think Fish Week’ is supported by over 85% of Dutch supermarkets, and nearly 3,300 outlets will be displaying MSC and ASC labelled products, including Albert Heijn, Netherlands largest supermarket chain; Lidl; COOP and Spar. Foodservice suppliers Sligro and Sodexo will also join the campaign, bringing certified seafood to the forefront in workplace and school canteens throughout the country.
“Retailers have an important role to play in promoting sustainable seafood,” says Nicolas Guichoux, MSC Global Commercial Director. “By sourcing and promoting certified products they help their customers to make responsible choices when shopping for fish. It is wonderful to see our partners supporting the ‘Think Fish Week’ and actively promoting sustainable seafood.”
