World Fishing & Aquaculture has recently added the social media platform Facebook to the various ways in which its content is being distributed.
In addition to the website www.worldfishing.net, with its news, features and directory listings for the international fishing and aquaculture industry, World Fishing & Aquaculture has also been using its weekly e-newsletter and Twitter to distribute its digital content and to make it easier for users to share it. This has contributed to the growth in World Fishing & Aquaculture’s online audience.
“We have decided to add Facebook as a distribution platform for two reasons,” said Andrew Webster, managing director of Mercator Media, publisher of World Fishing & Aquaculture.
“Firstly, it benefits our advertisers because Facebook enables our existing audience to share our content with other professionals in the industry who have not been exposed to World Fishing & Aquaculture before. Eighty-four percent of people who access our content via Facebook are visiting www.worldfishing.net for the first time. They’ve been introduced to the website because someone shared its content with them.
“Secondly, there’s a benefit to our existing and new audience members because those of them that are regular Facebook users will know when there is new content available on the website,” said Webster.
Connect with World Fishing & Aquaculture:
Facebook: http://www.facebook.com/pages/World-Fishing-Aquaculture/552321618120006
Twitter: @world_fishing
E-newsletter: http://www.worldfishing.net/aboutus/subscription-options/newsletter-management-page
Monthly magazine: subscribe@worldfishing.net
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