Young’s is this month introducing the UK market’s first microwaveable version of the fish finger, designed to make fish fingers more accessible and appealing to fish finger fans.
Supported with a marketing plan designed to highlight its snack potential, the Young’s Micro product will also mean fish fingers can compete for the first time against other microwaveable snacks such as burgers.
The Young’s Micro Fish Finger is supplied in 100g snack packs of four fish fingers priced at 99p. It will be widely listed in UK stores by the end of this month.
Young’s is promising further innovations in its assault on the UK fish finger market over the next two months.
Charlotte Broughton, marketing controller for Young’s says, “The fish finger has been a traditional staple of frozen seafood for more than fifty years but it is long overdue for some new thinking. The Micro version is a natural next step because it optimises all the obvious potential for fish fingers to compete in the market for nutritious quick snacks.”
