The Seafood Nutrition Partnership has launched a new campaign encouraging Americans to eat more seafood.
The ‘Fall in Love with Seafood’ campaign launches this month to coincide with National Seafood Month and will continue throughout 2024.
Research as shown that less than a quarter of Americans eat two portions of seafood as recommended by health professionals.
“Throughout this campaign, we’ll educate consumers that seafood is a lean protein with health benefits they can enjoy and count on every day,” said Linda Cornish, SNP president and founder.
This national seafood promotion campaign is being introduced at an important time as seafood sales and consumption have declined since the growth seen during the pandemic, says SNP.
Developed in tandem with Milestone Integrated Marketing, the campaign will showcase a wide variety of seafood using ‘mouthwatering imagery and cheeky headlines’.
“Ultimately, we want to increase consumers’ craving for seafood and encourage America to Fall in Love with Seafood,” said Sarah Crowley, SNP’s vice president of marketing and communications.
The campaign will be supported by digital and social media, influencer marketing, trade marketing, public relations outreach, and new recipes and blogs on the SNP website. It will also be activated by SNP supporters and partners via a campaign toolkit which includes social graphics, videos, recipes, and in-store signage.
