Seafood

Norwegian salmon shines in France

2024-12-02T12:17:00

Salmon platter with mayonnaise and boiled eggs

Source: Aina Hole

The Norwegian Seafood Council has launched a large-scale media campaign in France this November and December, aiming to position Norwegian salmon as a festive staple on French tables

The campaign kicks off with TV sponsorships on TF1, France’s largest channel. Additionally, renowned chef Cyril Lignac will showcase Norwegian salmon in the cooking show ‘Tous en Cuisine’.

The NSC has also partnered with three French magazines and influencers to create unique salmon recipes.

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