The National Fisheries Institute (NFI) in the US has revamped its web offering to help combat misinformation about seafood.
The updated AboutSeafood.com website is part of NFI’s Strategic Plan, launched in March last year, which aims to grow the sector across the supply chain.
“A renewed AboutSeafood.com will help us better align with NFI’s Strategic Plan by increasing our interactions with key audiences, improve overall functionality, and enhance the user experience,” said Lisa Wallenda Picard, NFI president and chief executive.
“Advances to AboutSeafood.com will continue to position NFI as the leading voice for the seafood community.”
The website offers the latest resources and information on seafood with a focus on challenging misleading information in the media and providing facts about seafood policy, covering areas such as health and nutrition, trade and commerce, sustainability and sourcing, safety, and economic integrity.
“The work done to enhance the website is far more than a facelift,” said Ryan Clark, chief executive and president of The Town Dock and NFI chair, “it’s a project that will help support sound public policy and nutrition information based on science by putting resources in the hands of members and boosting NFI’s already loud digital voice.
“This will have a lasting impact on the industry moving forward.”
