Football superstar Erling Haaland is featured in the Norwegian Seafood Council’s latest video campaign, showcasing the quality and sustainability of seafood from Norway to a global audience.

Earlier this year, Haaland signed a two-year ambassador deal with the Norwegian Seafood Council, representing the brand ‘Seafood from Norway’.

Erling Haaland sitting on a bench at a football stadium being filmed for an ad campaign by the Norwegian Seafood Council

Source: Norwegian Seafood Council

Footballer Erling Haaland is starring in a new campaign highlighting Norway’s seafood quality and craftsmanship

“We are very proud of this collaboration with Erling Haaland – it’s no secret that it’s huge for us at the Norwegian Seafood Council that he is now representing Norwegian seafood,” said marketing director, Camilla Beck.

“The collaboration is simply a very good match, and we’re confident that the new campaigns across our different markets will inspire many to include more seafood in their diet.”

The new commercials are set to premiere across multiple markets and platforms, highlighting the connection between world-class seafood and a world-class athlete.

“We are taking the collaboration with Erling Haaland a step further,” continued Beck.

“He is a fantastic seafood ambassador and was just as professional on the film set as he is on the football field. We are therefore very excited to showcase the result, first in Norway and then with our own media efforts internationally.”