Denny’s, the American diner with over 1,400 restaurants, is once again partnering with the Seafood Nutrition Partnership to promote seafood during National Seafood Month.
This new partnership builds on the first collaboration launched in 2022, which encouraged customers to order seafood at Denny’s restaurants and increased seafood unit sales significantly.
“We are excited to continue our successful relationship with Denny’s to help consumers try a delicious seafood option during National Seafood Month,” said Linda Cornish, SNP Founder and President.
“The health and nutritional benefits of eating seafood are essential for your brain, heart and overall wellness.”
Fish first
This year, Denny’s is enticing consumers to ‘Fall In Love With Seafood,’ Seafood Nutrition Partnership’s newest consumer campaign.
The campaign will see Denny’s restaurants featuring delicious Wild Alaska Salmon, provided by Trident Seafoods, grilled to perfection and served with two sides and dinner bread. The limited-time entree can be ordered for dine-in, pick-up, or delivery via Dennys.com.
“Trident is honoured to represent our Alaska fishermen in delivering nutritious, delicious and sustainable salmon to Denny’s restaurants,” added Christine Garvey, VP of National Accounts for Trident Seafoods and SNP Board Emeritus.
Denny’s and SNP will jointly communicate the Fall In Love With Seafood Campaign through email newsletters, website features and social media posts throughout October.
For more information on partnering with SNP on the ‘Fall In Love With Seafood Campaign,’ contact Lauren Baum at lbaum@seafoodnutrition.org
