Consumer behavior has changed. People have less time and do not wish to shop every day - they shop once a week and the result is a growing demand for longer shelf life.
The fishing industry is becoming more and more competitive, margins are tighter and retail producers need some way to differentiate themselves.
Well-designed packaging is the solution to this concern – modern packaging with high definition printing that enhances the product, making it stand out on the shelf while supporting the brand and image.
For over 10 years now, Foster Packaging has been supplying flexible packaging to the seafood industry around the globe.
The company says that seafood is its showcase area. With branches in Ireland, the UK, South Africa and Kenya, the company has developed a wide variety of options for various seafood types - from self standing pouches, quad seal bags and three side seal bags to reel stock. Be it shellfish, crab, mussels or fish, the company claims that a packaging solution will be tailored to the customer's exact needs.
Usability is high on the agenda for the team. By analysing where and how the product will be consumed, Foster Packaging can provide built-in cutting-edge features such as laser tear notches, re-sealable closures/zippers and/or handles - to ensure complete customer satisfaction.
Packaging is the gateway to attracting consumers. By using the latest Roto-Gravure printing techniques and inks that allow printing matt and gloss finishes (plus newly developed pearlised inks), Foster Packaging says it can give a product a striking visual appeal and make it sell from the shelf.
