A resource-saving packaging alternative not only utilises a high proportion of renewable raw materials, it also offers plenty of space for communication. The striking and innovative look guarantee maximum attention on any retailer’s shelves.
As well as being ideal for seafood products, the new FlatMap packaging system highlights sliced meat and dairy. These are placed on a flat cardboard carrier made from bleached or unbleached fibre. The carrier is coated with a thin protective layer, which provides stability, as well as a reliable barrier against fat, moisture and oxygen. The contents are securely sealed under modified atmosphere by means of a thin lidding film, prolonging their shelf life. Both the protective layer and lidding film are polyolefin-based, making them fully recyclable.
An easy-to-grip peel tab makes the pack easily opened and the perfectly flat pack design closes it just as easily. This ensures optimal freshness until the very last slice and enables first-class storage in the consumer’s refrigerator without the need for re-packing.
FlatMap provides exceptional opportunities with regard to branding and product information. The cardboard carrier can be printed in high quality on both sides, offering plenty of space for product explanations, brand image and consumer communication. The striking look makes this packaging an eye-catcher on the retail shelves, regardless of whether its presentation is vertical or horizontal. Products are ready to serve from their packaging on the table.
Conserving natural resources
Amajor benefit of the FlatMap system is the resource-saving use of materials. Compared to common modified atmosphere packaging, up to 75% of plastic can be saved. At the same time, recycling is improved. After finishing the product, the thin layer is easily removed from the cardboard carrier by means of a peel tab, to allow for disposal as plastic waste together with the lidding film. The cardboard carrier is thrown away separately as paper waste.
The new FlatMap system was developed by SEALPAC in close cooperation with established partners Van Genechten Packaging (cardboard) and Buergofol (layer and lidding film). As a result, perfect handling on fully automated lines is guaranteed. FlatMap is available on SEALPAC A-series traysealers with servo drive and FlatMap® preparation, for example by using the SmartCord in-feed system. This ensures a reliable sealing process under modified atmosphere.
