Friðrik A Jónsson ehf sells marine electronics the Icelandic fishing fleet and all the way down to Africa.
The strongest brands that the company sells are Kongsberg Maritime, Simrad, Northstar, Lowrance, Eagle, B&G, Olex, Norselight, Den Han, Vingtor, RoxAnn, Observator, and JMC. Today FAJ works closely with Marás - a company selling Yanmar and everything else for the engine room. Both companies are now based in the same building in Kópavogur close to the Icelandic Fisheries Exhibition.
For fisherman, FAJ says that the Simrad Professional range has to come near the top of any electronics acquisition list. Sitting alongside Navico’s Simrad Yachting line. Simrad Professional produces a full range of navigation and communications equipment including fully integrated navigation systems such as the new GB40 and NX40/NX45. In addition, auto steering, radar, GPS navigation, AIS, VHF radios and emergency locator beacons all form part of the range, and the recent integration of the MX Marine GPS product line has further strengthened the Simrad Professional offering. With a reputation for toughness and dependability, Simrad Professional is the supplier of choice for working mariners around the world. For the commercial fishing fleet Simrad AS supplies big sonars, echo sounders and trawl systems.
Northstar is a relatively new arrival in the European market, but is well known and highly respected in the USA for its high quality navigation and fish-finding systems that combine technological excellence with ease of use. With the Navman product family now integrated into Northstar as the Explorer range, its presence is expected to grow substantially over the next few years.
