French shoppers will find it easier to choose certified sustainable seafood when a new, nationwide awareness campaign, Les Jours Bleus, is launched in Carrefour stores in January.
Connétable, Findus, Labeyrie and the MSC in partnership with the Carrefour Group will soon launch les Jours Bleus (the Blue days), a nationwide in-store campaign. The campaign will help French consumers make positive environmental choices when buying seafood. It is the first instore campaign promoting MSC-labelled products ever organised in France.
The campaign’s primary objective is to show consumers that by choosing MSC-labelled seafood, they are making a positive difference to the world's oceans.
The campaign will run in Carrefour Market from 27 January until 2 February and from 16-23 February in Carrefour Hypermarchés. More than 200 Hypermarchés and Carrefour Market will take part in the campaign with a wide range of MSC-labelled products on display.
