Tilapia breeding and distribution company GenoMar Genetics Group has recruited Rodrigo Zanolo to the position of Commercial Director. 

Rodrigo Zanolo

Rodrigo Zanolo

Rodrigo Zanolo will take responsibility of the group’s commercial activities in Latin America and Asia

Based in Brazil, Zanolo will take responsibility over the commercial activities of the group in Latin America and Asia, including sales, marketing, customer and technical services.

“I am very pleased to join GenoMar and I look forward to work with the commercial teams in Brazil and around the world to bring an exciting portfolio of brands and products to more customers and segments in the market,” Zanolo said.

He continued, “I believe that GenoMar´s scientific know-how, constant product development and long-term commitment to the industry will continue to make important contributions to the sustainability and economic performance of the Brazilian and global tilapia farming industry as it has done for the past 30 years. Genetic improvement is that critical tool that will be taking our industry to a new level of performance today and in the future.”

Zanolo joins from MSD Animal Health where he has been working in several commercial and technical leadership positions, with a strong record of commercialising technology products in the tilapia value chain.

He is a veterinarian (DVM) and holds a Master of Animal Science and two Master of Business and Administrations (MBAs) in Marketing and Leadership respectively.

“We’re delighted to welcome Rodrigo to our team. He is a well-known and committed professional within the tilapia community, and his 16 years industry experience means he has an excellent understanding and knowledge of our customers and the markets we operate in.” GenoMar Genetics CEO Alejandro Tola said.

“He shares with the rest of us a passion for this industry and the desire to make a positive impact. This appointment demonstrates once again our commitment to grow our position as the leading supplier of genetic solutions to the global tilapia industry.”

Zanolo will start the role on 7 November 2022 and be based at the company’s offices in Londrina, Brazil.