From September this year, John West will roll out a new range of pole and line sourced tuna products.
The introduction of the new range is a significant investment for John West, one of the UK’s leading canned seafood manufacturers, which says it places sustainable fishing at the heart of its business around realistic, achievable targets.
The new pole and line range will be available on shelf in a number of leading retailers in the UK from September onwards with cans carrying a specific pole and line logo to differentiate the catch method. The initial John West pole and line range will comprise of 185g Tuna Chunks and 3 x 80g Tuna Chunks. Both packs will be available in brine, sunflower oil and springwater.
Paul Reenan, Managing Director, John West, said: “Providing the UK consumer with this branded choice of pole and line caught tuna forms one important part of our wider sustainability and traceability agenda.”
Currently, all John West products display detailed information to show the species and the ocean where it was caught.
The introduction of a John West branded pole and line range forms part of a staged sustainable sourcing tuna programme which has been developed in consultation with Greenpeace and a wide range of industry experts.
The range will deliver upon John West’s commitment to source 25% of its UK sales of tuna by pole and line by the end of 2012. This will increase to 50% by the end of 2014 and by the end of 2016, 100% of John West’s UK sales of tuna will be sourced by a mixture of pole and line and/or purse seine FAD-free (fish aggregation devices) sustainable catch methods.
