New funds are being released to producer organisations, trade organisations and public bodies to sponsor their products and promote the goodness of European fisheries products, both wild and farmed.
Campaigns need to include at least another European food product and a label, Enjoy, it’s from Europe!, will be feature on the products.
With €110m being made available by the European Commission, those who wish to find new markets for their fish and widen client bases abroad can apply for extra funding.
The new funding compliments the aid for promotional campaigns that fisheries and aquaculture companies are already entitled to through the European Maritime and Fisheries fund. Although this time there is a difference.
In this case seafood products will only eligible if they are being promoted in conjunction with another agricultural or food item produced in the EU.
In order to gain funding under the new EU promotion scheme you must be trade or inter-trade organisations representative of the sectors concerned at the Member State of EU level.
It is also available to producer organisations or associations of producer organisations recognised in accordance with the CMO Regulation, and bodies entrusted with a public service mission by the Member States to promote and provide information on agricultural and fishery products.
The first call for proposals will be launched in the first quarter of next year.
More information can be found in the European Commission’s work programme for 2016.
