Direct Seafoods, a wholly-owned subsidiary of the Bidvest Group, has launched the ‘Coastal Fish’ campaign to help Britain’s troubled local fishermen and save endangered fish stocks.
By paying a reasonable, sustainable price for their catch and convincing the British public to try something new, all the freshest quality gurnards, dabs, megrim, mackerel, pollock, pouting and whiting find their way onto the nation’s table, instead of being discarded at sea. This simple solution means Direct Seafoods is supporting coastal fishermen and keeping fish for future generations.