This week, Coop, Dansk Supermarked and SuperGros will turn their focus to certified sustainable seafood in a new joint nationwide marketing campaign.
Nicolas Guichoux, MSC director Europe says; "This is a truly amazing demonstration of support for sustainable seafood. The MSC has run a multitude of joint marketing campaigns around the world but never have so many competing retailers, representing more than 90% of the food distribution in one country, embarked on a joint marketing campaign.”