Crown Prince Seafood has confirmed its commitment to more responsible fishing practices for all of the tuna it sources for its Crown Prince Natural line of products.
The company’s exclusive tuna supplier, Mahachai Marine International (MMP), is now an International Seafood Sustainability Foundation (ISSF) Participating Company.
MMP is the latest tuna processor to join a global coalition of industry, leading scientists and WWF. The organisation’s mission is to improve tuna sustainability efforts around the world through science-based improvements, direct industry action, and aggressive advocacy.
The company carries three types of tuna packed under the Crown Prince Natural label: yellowfin, albacore, and tongol. These products are packed in Thailand by seafood packer MMP.
MMP’s participation in ISSF underscores a commitment to supporting fishing vessels that are taking improved steps in order to reduce bycatch, increase transparency through observer coverage, maintain product traceability from point of capture, eliminate illegal fishing and improve access to critical data available to scientists and fishery managers.
