Salmon company Cermaq says it is taking the long-term approach to meet consumer requirements for more emphasis on health and convenience.
The company expects the seafood category to grow significantly in North America as consumers change their diets to focus more on health as well as taste.
It said this will require the whole value chain to evaluate what is required in order to meet consumer requirements for important topics such as transparency, nutrition and sustainability.
Geir Molvik, CEO Cermaq, said: “There is an increasing demand from consumers who focus on health that want to know where food comes from and how it has been produced.”
“If the seafood industry is to take part in the expected growth, this issue needs to be addressed, and we will work through proactive partnerships as a way to help customers develop their business.”
