Bring in the old, throw out the new
In his second article from Latvia, Peter ONeill reports on how he discovered that some of his new-fangled ideas about diversification do not always stand up. Aivars Lejietis, general manager of Gamma-A in Riga shows him that staying with a brand from the Middle Ages in the 21st century not only works, it makes a profit and is the hallmark of customer loyalty and repeat business.
In his second article from Latvia, Peter ONeill reports on how he discovered that some of his new-fangled ideas about diversification do not always stand up. Aivars Lejietis, general manager of Gamma-A in Riga shows him that staying with a brand from the Middle Ages in the 21st century not only works, it makes a profit and is the hallmark of customer loyalty and repeat business.
