Bridging seafood’s confidence gaps and winning back young consumers
Not only are young consumers less likely to choose seafood over other food groups, it’s also been ascertained that as a demographic they are moving out of the category faster than any other consumer group. This unwelcome trend was recognised at the 2025 Seafood Futures Forum, held at the Seafood Expo Global, hosted by the Marine Stewardship Council (MSC), which heard it’s not a dislike of seafood that’s putting them off in their droves, instead, the departures are being driven by a lack of confidence in both the selection and preparation of products, together with an overwhelming amount of alternative purchasing options.
Not only are young consumers less likely to choose seafood over other food groups, it’s also been ascertained that as a demographic they are moving out of the category faster than any other consumer group. This unwelcome trend was recognised at the 2025 Seafood Futures Forum, held at the Seafood Expo Global, hosted by the Marine Stewardship Council (MSC), which heard it’s not a dislike of seafood that’s putting them off in their droves, instead, the departures are being driven by a lack of confidence in both the selection and preparation of products, together with an overwhelming amount of alternative purchasing options.
