Seafish is working closely with the UK government''s Department for Environment, Food and Rural Affairs (Defra) on a new consumer marketing campaign which aims to increase the UK''s consumption of seafood caught in UK waters as the sector continues to face the challenges presented by COVID-19
'Sea For Yourself' initially launched in March and its latest phase went live from 4 May with an advertising campaign across Facebook and Instagram. This will be followed by radio and podcast advertising with content from chefs and local food heroes throughout May and June.
These activities will direct consumers to the Sea For Yourself campaign hub on the Fish is the Dish website, with tips and recipes to show consumers how they can cook these species, as well as to information on online sales to help them find out where to buy local fish and shellfish.
Greg Smith, head of marketing at Seafish, said: “We’re aiming to encourage more consumers to support the seafood industry and enjoy delicious locally caught fish and shellfish in a period where usual routes to market have been significantly disrupted."
To help seafood businesses engage with the campaign, Seafish has made a range of campaign assets available for business to download for free from its online asset bank.
“I’d strongly encourage seafood businesses to join us on the campaign trail now so they can benefit from the ongoing, nationwide activity," Mr Smith added.
Seafish is also working with industry through its Love Seafood group to develop its new consumer brand platform, due to launch later this year
