New Zealand’s Ora King salmon is a ‘Best Choice’ for consumers after being recognised as one of the world’s most sustainable by consumer guide, ‘Seafood Watch’.
Following a year-long assessment process, the report release by Monterey Bay Aquarium’s Seafood Watch rated the marine-farmed salmon as ‘green’, making it the first and only ocean-farmed salmon to have achieved the rating.
New Zealand King Salmon CEO, Grant Rosewarne, says aquaculture makes a major contribution to relieving pressure on the world’s fisheries. “We have been claiming for some time that our industry equals sustainable jobs and healthy, mindful eating and the report supports what Kiwi salmon farmers have long maintained.”
Ora King is raised by The New Zealand King Salmon Company in the South Island’s Marlborough Sounds. Launched in the US market in 20120, it’s a specific breed of salmon raised especially for the premium restaurant trade.
Seafood Watch, produced by independent conservation organisation Monterey Bay Aquarium Foundation, is the authoritative consumer guide on sustainable seafood in North America.
