The Icelandic Association for Search and Rescue (ICE-SAR) has formed a commercial partnership with Hefring Marine, in order to increase its fleet safety and operational efficiency. This collaboration aims to equip all new vessels in the ICE-SAR fleet with Hefring Marine’s Intelligent Marine Assistance System (IMAS), promising significant advancements in safety and operational efficiency.

“This partnership with Hefring Marine marks a pivotal moment in our continuous effort to advance the capabilities of our crew and fleet,” said Björn Jóhann Gunnarsson, Maritime SAR Project Manager at ICE-SAR.

The integration of Hefring Marine’s innovative technology aligns with our commitment to safety and efficiency, ensuring our crews are supported by the best tools available as they perform their critical missions in the tough conditions they are often forced to encounter.”

The decision to integrate Hefring Marine’s IMAS systems across the fleet follows a successful pilot project on the rescue vessel Þór in Vestmannaeyjar.

Hefring Marine’s IMAS focuses on optimising vessel performance, reducing fuel consumption, enhancing vessel lifecycle and minimising environmental impact, thereby aligning with global sustainability goals.

Additionally, the technology can significantly enhance onboard safety by providing captains with operating support that aims to continuously optimise speed and seakeeping to reduce the physical strain on crew members, especially under challenging conditions.

”This partnership embodies our dedication to leveraging our data-driven technology to not just improve operational efficiency but, more importantly, to significantly elevate safety standards at sea,” said Karl Birgir Björnsson, CEO and Co-founder of Hefring Marine. “Together, we are setting a new benchmark for maritime safety and innovation.”

The implementation of Hefring Marine’s systems is not limited to new vessels; existing ships, including Sigurvin in Siglufjörður and Jóhannes Briem in Reykjavík, will also undergo upgrades.

A fourth ship, currently under construction in Finland, is planned to join the fleet fully equipped with Hefring Marine’s technology. ICE-SAR is in the process of renewing all 13 of its rescue ships stationed around Iceland, with each vessel set to benefit from Hefring Marine’s IMAS systems.

Meet Hefring Marine at Icefish during show days on stand F51, Hefring Marine will be looking forward to welcoming visitors.


Landsbjorg-Hefring 1

Landsbjorg-Hefring 1


[Hefring.png] Caption: Hefring Marine’s IMAS focuses on optimising vessel performance, reducing fuel consumption, enhancing vessel life cycle and minimising environmental impact