Norwegian seafood producer, King Oscar, has become the largest-selling brand in the canned specialty seafood category
According to all-channel IRI data, as of 12 June 2022, King Oscar’s sales eclipsed US$20,940,660, outpacing its competitors to claim top position.
“After a significant, and predictable, reset of sales post-pandemic, King Oscar has soared to a level that we’ve strived for some years now,” said King Oscar USA president, John Engle. “That milestone has been driven in large part by our core Brisling Sardine sales, as well as our ground-breaking premium Skinless & Boneless Mackerel line of products.”
The IRI data reveals that King Oscar sales have consistently outpaced the shelf-stable category with growth reaching a high of 15.2% in recent four-week periods. The company’s Mackerel ‘Royal Fillets’ in Olive Oil is the number-one selling mackerel product in the US, with 131% growth relative to pre-pandemic levels, which were already high.
In response to mackerel’s rise in popularity, King Oscar is introducing two new premium mackerel multi-packs.
“We’re going to continue to invest in innovation, both in flavour profiles and in category-busting new product lines,” added John Engle. “2022 has been an important milestone, but we anticipate continued growth by focusing on the qualities our customers want.”
