Since the Icelandic crisis in 2008, unemployment has fallen from 9% to 7%, growth is nearly 3%, while Iceland's deficit is a mere 5%. On top of this fish is definitely back in focus, in the last three years the export value of fish and fish related products increased by 99 billion ISK to a total of 209 billion ISK or 42% of total exports. Confidence in the market is reflected in stand bookings at the 2011 Icelandic Fisheries Exhibition: with 6 months to go, 82% of available space has already been booked.