In the first collaboration between a canned tuna product and classic Japanese anime, Thai Union’s SEALECT Tuna brand has launched a limited edition can with packaging featuring Doraemon, the famous manga series.
The launch coincided with the release of The Movie: Stand by Me Doraemon 2, the latest film to feature the time-travelling cat robot.
“The limited edition of ‘SEALECT Tuna x Stand by Me Doraemon 2’ commemorates the 50th anniversary of Doraemon, which was first launched in 1970,” explained Saran Rattanarungruengchai, general manager - emerging markets at Thai Union Group.
“Together with M Pictures, the official distributor of the movie, we are celebrating the 50th birthday of this memorable classic cartoon that has passed down the happiness, family and friendship from generation to generation,” he added.
The special edition of SEALECT tuna comes in three designs of Doraemon, Nobita and Shizuka and is available in a 165g can at supermarkets and 7-11 stores in Thailand. Customers can choose from sandwich tuna in brine or mineral water or tuna steak in soybean oil.
