#fishface challenge this Earth Hour

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WWF has teamed up with the Marine Stewardship Council (MSC) for Earth Hour to challenge people to support sustainable fishing and healthy oceans by sharing a #fishface selfie on social media.

Champion sustainable fishing and take a #fishface selfie this #EarthHourUK

By posting a #fishface photo in the run up to Earth Hour 2015 (#EarthHourUK), thousands of fish-faced ‘Ocean Heroes’ will help to raise awareness of sustainable fishing and spell out their support.

George Clark from the MSC, said: “We know that British consumers want sustainable fish in supermarkets and restaurants and last year the British public bought over £350m of MSC labelled fish. #fishface is a fun way for each of us to show our support for sustainable fishing and build the demand for MSC labelled sustainable seafood.”

The #fishface campaign will peak on Earth Hour at 8.30pm on 28 March and Ocean Heroes are being encouraged to celebrate by choosing MSC labelled fish and enjoying a candlelit dinner.

Celebrity chef ambassador and #fishface supporter Tom Aikens has even created a special Earth Hour MSC recipe for people to celebrate the hour.

Earth Hour is the world’s biggest celebration to encourage protection of the planet with hundreds of millions of people in 162 countries switching off their lights for one hour in a spectacular and symbolic display of support.