French company Yooji has launched the world’s first Marine Stewardship Council (MSC)-certified baby food.
Yooji specialises in environmentally-friendly frozen baby food and has launched its 100% flaked cod presented in small frozen portions. The company was created in 2012 in the Aquitaine region of France and prides itself on high ideals and innovation. After initially proposing frozen vegetable purées in 20g portions, it is now expanding its range by launching two ‘100% protein’ products including the MSC-certified flaked cod portions.
Frédéric Ventre, founder of Yooji and father of four, said: "As a dad, it is important to me to offer quality environmentally-friendly products for the benefit of future generations. For our purées, right from the word go, we chose only organic vegetables. When we opted to develop a fish product, we naturally turned towards MSC certification, which objectively and independently guarantees that the cod we offer has been fished in line with sustainable methods."
The number of MSC-certified products is continually rising - there are now more than 23,000 labelled products on the global market and 117 unique fish species in the MSC program. The ecolabel is featured on fresh, frozen, and tinned seafood products, as well as dietary supplements and even pet food. The baby food sector is therefore an important new step in the development for the MSC program and partners.
Edouard Le Bart, Head of MSC in France, is delighted by this launch: "Thanks to Yooji, France is leading the way in the baby food sector. We congratulate their team for their commitment and innovative spirit. We hope that this example will inspire other sector players so that consumers can contribute to preserving our oceans from a very young age."
