BAP launches seafood trust campaign

Best Aquaculture Practices (BAP) has launched its Seafood You Can Trust marketing toolkit, an insight-driven campaign designed to help retailers communicate responsible seafood sourcing more clearly at the point of purchase.

Ad for BAP's Seafood You Can Trust campaign showing a seafood counter

Best Aquaculture Practices (BAP) has launched its Seafood You Can Trust marketing toolkit, an insight-driven campaign designed to help retailers communicate responsible seafood sourcing more clearly at the point of purchase.